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Senior Performance Marketing Manager in Berlin - German speaking (m/w/d)

May 1, 2026

<h1>Introductie</h1><p></p><br><h1>Über Uns</h1><p>Customlytics ist die führende App Marketing Beratungsagentur in der DACH-Region. Wir machen Apps erfolgreich und professionalisieren die App-Branche, da wir mit allen relevanten App-Unternehmen im Markt zusammen arbeiten. Kannst du dir eine Welt ohne Apps vorstellen? Wir auch nicht!<br><br>Du überprüfst regelmäßig die Wirksamkeit und Zweckmäßigkeit unserer Werbeprojekte und Kampagnen. Gleichzeitig dokumentierst du Erfolge und bist stets auf der Suche nach effizienteren, ressourcensparenden Mitteln für die Verbesserung der einzelnen Online-Werbekampagnen. Dabei betreust du Big Player wie zum Beispiel die Deutsche Telekom.</p><br><h1>Deine Aufgaben</h1><p></p><ul><li>Entwicklung und Umsetzung von Paid Media-Strategien auf Unternehmensebene.</li><li>Verantwortung für die Performance und Ergebnisse aller Paid Media-Kampagnen, einschließlich der Überwachung und Optimierung der Budgets, der Kampagnenstrategie und der Performance-Indikatoren.</li><li>Verantwortung für die Auswahl und Implementierung neuer Paid Media-Kanäle.</li><li>Entwicklung und Durchführung von Tests und Experimenten zur Verbesserung der Kampagnenleistung sowie erstellen von Best Practises.</li><li>Enge Zusammenarbeit mit anderen Abteilungen, ( CRM / DESIGN / ASO / Martech).</li><li>Entwicklung von Performance-Reports und -Analysen auf Unternehmensebene und Präsentation von Ergebnissen für Kunden und interne Stakeholder.</li><li>Entwicklung von Trainingsprogrammen (internes Wiki) für das Team, aber auch externe Stakeholder.</li><li>Führung von Junior/Mid lvl-Paid-Media-Spezialisten und Unterstützung bei deren Weiterentwicklung.</li></ul><p></p><br><h1>Dein Profil</h1><p></p><ul><li>Du hast gute ASO-Kenntnisse und verfügst über mehr als 2 Jahre Erfahrung im Management von Performance-Kampagnen in Netzwerken wie Facebook, Google Ads, Apple Search Ads und anderen Performance-Marketing-Kanälen.</li><li>Dazu gehört auch das Performance-Monitoring und die Analyse von kanalübergreifenden Online-Marketing-KPIs.</li><li>Du arbeitest sehr selbstständig und systematisch und teilst dein Wissen gerne im Team.</li><li>Wir sind sehr international, daher solltest Du sicher im Umgang mit der englischen und deutschen Sprache sein und offen für Vielfalt.</li></ul><p></p><br><h1>Dein Extra</h1><p></p><ul><li><strong>Deine Weiterentwicklung: </strong>Zugang zu Zertifizierungen, 360°-Feedback und faire Gehaltsentwicklung. Echte Chancen, gemeinsam mit Team und Company zu wachsen. </li><li><strong>Remote Work: </strong>Bis zu 90 Tage im Jahr remote arbeiten: deutschlandweit oder international.</li><li><strong> Office-Vibes in Friedrichshain:</strong> Snacks, Drinks, höhenverstellbare Tische und ruhige Focus Rooms für konzentriertes Arbeiten. </li><li><strong>Deutschlandticket:</strong> Wir übernehmen den Großteil deines Tickets, umweltfreundlich unterwegs und dabei sparen. </li><li><strong>Top-Notch Equipment: </strong>MacBook, Noise-Cancelling Headphones & alles, was für deinen Erfolg brauchst.</li><li><strong>Core Working Hours:</strong> Schaffen Klarheit im Miteinander und Flexibilität im Alltag. </li><li><strong>Corporate Benefits:</strong> Exklusive Deals bei beliebten Online-Shops. </li><li><strong>Unterstützung für Eltern:</strong> Extra Support für Eltern mit Vorschulkindern. </li><li><strong>Team Culture & Events: </strong>Von monatlichen Aktivitäten bis zu unserem großen Zusammenkommen in Berlin, wir schaffen Raum, um als Team zu feiern, uns auszutauschen und gemeinsam zu wachsen.</li><li><strong>Deutschkurse:</strong> Wir unterstützen dich mit professionellen Online-Sprachkursen. </li><li><strong>Bonus für erfolgreiche Referrals: </strong>Ob neue Kolleg*innen oder Kunden, deine Empfehlung zahlt sich aus.</li></ul>Wir setzen uns für Vielfalt und Chancengleichheit für alle ein und heißen Personen jeden Geschlechts, Alters, Herkunft, Religion, Behinderung oder sexueller Orientierung herzlich willkommen. Wenn du kreativ, lösungsorientiert und leidenschaftlich im Bereich App-Marketing bist, freuen wir uns von dir hören. Komm in unser Team und sei du selbst, in einer Umgebung, in der Vielfalt gefeiert und geschätzt wird.<br><br><p></p>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...